Inaugural Event Ringing Success
AllFresh! 2004 established the “one event serves all” conference for the fresh produce industry
Deciduous fruit and vegetable industries join in
A year ago the Fresh Industry in Southern Africa welcomed the allFresh! 2004 held at Fairview River Lodge in Tzaneen. The conference was the exciting result of a merge between the annual Fresh Produce Conference and the annual Citrus Symposium. The success of the inaugural venue has established allFresh! as the annual all-inclusive industry event for Southern Africa.
A sure sign of the success is the fact that the deciduous fruit and vegetable industries will also officially join allFresh! 2005.
AllFresh! 2005 has the official support of Fruit SA and all its stakeholders, Fresh Produce Exporters’ Forum, the Deciduous Fruit Producers’ Trust, the Citrus Growers Association and SA Vegetables.
An average of 400 delegates attended allFresh!
2004. Attendance statistics show the following delegate profile:
- Growers & pack houses (53%)
- Growers’ associations (2%),
- Retailers (12%),
- Exporters (12%),
- Wholesalers (2%),
- Fresh-cut processors (2%),
- Growers & pack houses (53%),
- Service providers such as certification bodies (4%),
- In-put supply companies such as seed, fertilizer, agro-chemical companies (7%),
- Produce Cargo agents and transport (1%),
- Commercial sector such as banks and financial services (1%)
- Academics, researchers, and government officials from the National Department of Agriculture (2%),
- National Fresh Produce Markets
& Market Agents (2%).
Major Benefits
- All role-players in the fresh produce supply chain reported that their needs were addressed.
- Suppliers had the opportunity to communicate innovative trends with other suppliers in the supply chain as well as with producers.
- Producers likewise benefited from communication on innovation and and networked with suppliers and other producers.
- The need to be informed on innovation in the industry became more apparent than ever.
