“allFresh! — the one event” is the single national summit for suppliers and producers in the fresh produce industry.

Our Values

Innovation: We understand that innovation ensures competitiveness in the global arena. The reason d’etre for the convention is the integration of innovation into fresh produce industry. The convention should reflect this and renew itself continuously.

Punctuality: We are furiously punctual in keeping our programs on schedule

Excellence: We are committed to excellence. Our product must compare with the best anywhere in the world. We want to wow global players in the event management industry.

Our Logo

The repetitive ovals suggest plenitude and inclusiveness. These ovals are generic and therefore indicate any and all products. The Italic typeface leans forward, suggesting movement and speed, directed towards the future. A soft, fresh green is integrated into the design which is otherwise colourful and vibrant, suggesting the vitality of the industry and the event.

For whom?

Suppliers and producers in the fresh produce industry. AllFresh! Cater for the needs of fresh produce suppliers and producers from the packaging to consumption. Note that we serve the interests and needs of two groups, suppliers and producers. - Read More


AllFresh 2004

Inaugural Event Ringing Success

AllFresh! 2004 established the “one event serves all” conference for the fresh produce industry"
- Read More

A huge thank you

A huge thank you to our sponsors for
2004 - Read More

Great Venue for 2005

All fresh 2005 conference – spier village estate Airport transfers - Read More