“allFresh! — the one event” is the single national summit for suppliers and producers in the fresh produce industry.

Our Values

Innovation: We understand that innovation ensures competitiveness in the global arena. The reason d’etre for the convention is the integration of innovation into fresh produce industry. The convention should reflect this and renew itself continuously.

Punctuality: We are furiously punctual in keeping our programmes on schedule

Excellence: We are committed to excellence. Our products must compare with the best anywhere in the world. We want to wow global players in the event management industry.

Our Logo

The repetitive ovals suggest plenitude and inclusiveness. These ovals are generic and therefore indicate all products. The Italic typeface leans forward, suggesting movement and speed, directed towards the future. A soft, fresh green is integrated into the design which is otherwise colourful and vibrant, suggesting the vitality of the industry and the event.

For whom?

Suppliers and producers in the fresh produce industry. allFresh! caters for the needs of fresh produce suppliers and producers from packaging to consumption. Note that we serve the interests and needs of two groups, namely:
1. Suppliers and
2. Producers. - Read More

allFresh! 2006

Experience it! The one Event

African Wellness for the fresh produce industry and allFresh! golf challenge at Sun City on 29 August - 1 September 2006.

Jim Prevor, key- note speaker at allFresh! 2006, jets off to South Africa! Read More

A huge thank you

A huge thank you to our sponsors for
2005 - Read More

Great Venue for 2006

allFresh! 2006 conference – Sun City
- Read More