Our Values

Innovation: We understand that innovation ensures competitiveness in the global arena. The reason d’etre for the convention is the integration of innovation into fresh produce industry. The convention should reflect this and renew itself continuously.

Punctuality: We are furiously punctual in keeping our programmes on schedule

Excellence: We are committed to excellence. Our products must compare with the best anywhere in the world. We want to wow global players in the event management industry.


Our Logo

The repetitive ovals suggest plenitude and inclusiveness. These ovals are generic and therefore indicate all products. The Italic typeface leans forward, suggesting movement and speed, directed towards the future. A soft, fresh green is integrated into

the design which is otherwise colourful and vibrant, suggesting the vitality of the industry and the event.

For whom?

Suppliers and producers in the fresh produce industry. allFresh! caters for the needs of fresh produce suppliers and producers from packaging to consumption. Note that we serve the interests and needs of two groups, namely:
1. Suppliers and
2. Producers.
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allFresh! 2007

Experience it! The one Event

allFresh! golf challenge on Monday, 17th September 2007.
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A huge thank you

A huge thank you to our sponsors for 2006 - ____________________________Read More


Great Venue for 2007

allFresh! 2007 conference – Cape Town International Convention Centre __ Read More