In what need do we provide? The need is to integrate innovation in the industry • For suppliers: To communicate innovation with other suppliers in the supply chain and with producers. • For producers: To receive information on innovation and changes in the industry and to network with suppliers and other producers. Why is taking care of this need important? The need be informed on innovation is urgent. The industry has globalised. Role-players who fail to anticipate changes and fall off the cutting edge will fade into oblivion. Role-players will welcome the opportunity to have “one event (that) serves all.” What prompted us to launch the business? The need to concentrate and focus resources of time and money for all role-players. There are numerous conferences and events for the various role-players. Resources of time and money are splintered. Our mission is therefore: To offer all role-players in the supply chain from packing house to table the opportunity to integrate innovation in a “one event serves all” format. Against whom? International conferences making inroads into South Africa.

What is different? Our magic mix • We have the trust of all the big role-players. • We know the industry intimately. • We have a vision. • We have a track record of immaculately organised events. Positioning slogan The one event One - in the mind of our role players Event (We define and own the category for events in the fresh produce industry) So what is the benefit? • Suppliers can concentrate their sponsorships for maximum effect. They have a unique opportunity to get all other suppliers and producers at one event. • Producers need not split their time among various events. • Networking. The “one event serves all” format creates a unique opportunity for networking. • Unique experience.The event creates a unique atmosphere and quality time in which to network. Our value proposition is therefore: • Convenience. The industry can integrate innovation in the most convenient format.