Deciduous fruit and vegetable industries join in A few years ago the Fresh Industry in Southern Africa welcomed the allFresh! 2004 held at Fairview River Lodge in Tzaneen. The conference was the exciting result of a merger between the annual Fresh Produce Conference and the annual Citrus Symposium. The success of the inaugural conference has established allFresh! as the annual all-inclusive industry event for Southern Africa. A sure sign of the success is the fact that the deciduous fruit and vegetable industries will also officially attend allFresh! 2007. allFresh! 2007 has the official support of Fruit SA and all it's stakeholders, the Fresh Produce Exporters’ Forum, the Deciduous Fruit Producers’ Trust, the Citrus Growers Association and SA Vegetables. About 370 delegates attended allFresh! 2004. Attendance statistics show the following delegate profile: • Growers & Packhouses (53%) • Growers’ associations (2%) • Retailers (12%) • Exporters (12%) • Wholesalers (2%) • Fresh-cut processors (2%) • Service providers such as certification bodies (4%)

Input supply companies such as seed, fertilizer and agro-chemical companies (7%), • Produce cargo agents and transport (1%) • Commercial sector such as banks and financial services (1%) • Academics, researchers, and government officials from the National Department of Agriculture (2%) • National Fresh Produce Markets & Market Agents (2%) Major Benifets- • All role-players in the fresh produce supply chain reported that their needs had been addressed. • Suppliers had the opportunity to discuss innovative trends with other suppliers in the supply chain as well as with producers. • Producers likewise benefited from communication on innovation and networked with suppliers and other producers • The need to be informed on innovation in the industry became more apparent than ever. ---------------